"Blood For Oil" on "The Texas Chainsaw Massacre"

1)       "Blood for Oil" is film studies scholarship that supports its argument by thinking through metonymy.  What is metonymy and why is it important for analysis and creative practice?

The mentonymy is the substitution of the name, of an adjunct for what that thing meant, a word that stands for another meaning. Metonymy is important because it symbolize a certain meaning, like a metaphor but in a more mysterious way. In creative practices, using metonymy can create a deeper meaning through out the whole film, leading the viewer to think and feel the metaphoric theme of the piece.

2)      "Blood for Oil" studies scholarship that is new historicist in its framework.  What is new historicism and why does it matter?

        “New historicism concerned with ideological products or cultural constructs which are formations of any era”. In “Blood for Oil”, the author brings up new historicism which describes the dark and filthy culture background and political influences in the movie “Texas Chainsaw Massacre”.

3)     The article begins with an analysis of the written and aural components of the film’s opening.  Why?  (This analysis carries through to the analysis of Franklin, the generator, and the chain saw itself).

          The article “Blood for oil” starts with an opening text to illustrate the tone to the movie, which is very important for the reader. Because it establish a feeling showing what is coming next, which gives us a broader outline of the film

4)      Corporate signage figures heavily in the argument.  Why does genre matter to how we think about corporate signifiers? 

      The genre of the film categorizes as a horror film. The film use scary settings and characters to give the audience a motivation to find out what is the cause of all this absurd coincident, why is these horrible bloody things happening to the normal teenagers? Which lead to a very unique point of view of storytelling.